Revenue Focused HVAC PPC Marketing That Turns Ad Spend Into Booked Jobs
Why HVAC PPC Marketing Matters: Immediate Lead Flow & Predictable ROI
When a homeowner or business's AC fails in July, they do not scroll, they tap the first solution they see. HVAC PPC (also called HVAC PPC Marketing or Google Ads for HVAC) puts your company at the very top of the SERP within hours, bringing in booked jobs while SEO gains traction. Because you control bids, geography, and schedules, you can ramp spend during heat waves and dial it back in shoulder season, creating a steady revenue floor instead of relying solely on organic traffic.
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ROI you can dial in: On average we deliver over $5 back for every $1 of Google Ads ad spend - far higher than the industry average of 2:1 ROI.
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Top-of-page dominance: Local Service Ads and Google Ads show up at the very top of search results (above Map Pack or Organic results) when customers search for "AC repair near me", so the space is yours to win or lose.
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Cost-per-click reality check: HVAC is a competitive space, with cost-per-clicks between $30-120 depending on the market and keyword. It's critical you have a HVAC marketing agency that knows exactly what ads, landing pages, and lead capture strategies work to squeeze every dollar of revenue out of those leads.
Average Return On Client Investment. For every $1 spent, you get $5.15 back.
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Client per market. Unlike some agencies, we will NOT work with your competition.
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Average % Increase In Client Revenue 12 months after starting with Clever Labs.
Comprehensive HVAC PPC Service Offerings
Below is the exact paid media toolkit we deploy to push HVAC contractors to the very top of Google and convert searchers into booked jobs and revenue. Each lever works on its own, but when combined, they give you full-funnel coverage from first click to signed invoice.
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Google Search Ads (HVAC PPC): This is the core of capturing existing demand. Granular ad groups built around “HVAC service + city” keywords, dynamic call tracking numbers, and ad extensions that highlight financing and 24-hour service.
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Local Services Ads (Google Guaranteed): Profile setup, background check guidance, bid strategy, booked vs archived lead management, and review velocity tactics to keep you in the top three slots for “AC repair near me.”
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High Converting Landing Pages: HVAC specific templates with click-to-call buttons, online booking calendars, real-time availability banners, UTM tracked forms, and financing widgets, A/B tested and data proven to lift conversion rates and lower cost per lead.
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Display & Remarketing Campaigns: Image and responsive display ads that follow bounced website visitors for 30 days, plus weather triggered creative that spikes during heat waves or cold snaps.
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Facebook Ads (Meta Ads), YouTube & Discovery Video Ads: Storyboarded, 30-second spots targeting homeowners in your service ZIPs, optimized for calls and site visits, and layered with remarketing audiences.
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Conversion Tracking: We use UTM data from web form fills, call tracking, and offline conversion imports from ServiceTitan or Housecall Pro to feed Google’s algorithm real conversion and revenue data, letting us bid and optimize for actual booked jobs, not just clicks.
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Analytics & Revenue Attribution: Tie it all together to show the actual REVENUE from all the PPC marketing campaigns we're running, presented in updated reports and dashboards.
This stack lets us capture urgent “AC repair” searches, nurture undecided shoppers, and stay top-of-mind long after the first click, all while tracking every dollar back to the phone rings and installs it generates.
Our Proven HVAC PPC Process
Every dollar of ad spend runs through a tight five step workflow that we have battle tested across dozens of HVAC accounts. The goal is simple: launch fast, learn quickly, and scale only the campaigns that deliver booked jobs and profitable revenue.
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Comprehensive Account Audit: We pull search term reports, competitor ad copy, historical Quality Scores, conversion analysis, and landing-page performance to pinpoint waste and opportunity before a single new dollar is spent.
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Blueprint & Build: Granular ad groups for each “service + city” combo, stacked negative keyword lists, conversion optimized landing pages, and attention grabbing ad extensions are mapped into a 30 day rollout plan.
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Launch & Learn: Campaigns go live with controlled budgets, targeting, and ad variants. A two-week data sprint gathers click, call, and form metrics to feed smart bidding and start optimizing.
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Optimize & Refine: We ensure there's always an A/B ad test running, pause underperformers, adjust bids by device, hour, and ZIP, and tighten negative keywords to lift click-through rates and cut cost per lead.
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Scale & Defend: Once CPA targets are hit, we layer on remarketing and seasonal budget boosts while monitoring competitor moves and search term shifts.
This cycle repeats every month, keeping your HVAC PPC engine lean, profitable, and always a step ahead of the contractor down the street.
Google Ads vs. Local Services Ads: Picking the Right HVAC PPC Channel
Google gives HVAC contractors two paid levers to pull. Google Ads (traditional pay-per-click) excels at keyword precision and landing page testing, while Local Services Ads (LSAs) sit above everything else on the search results page for phone-ready, emergency searches. The winning move is not choosing one or the other, but knowing how to utilize both channels to turn every ad dollar turns into booked revenue.
When to Lean on Google Ads
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Hyper-focused targeting: Perfect for targeting high-intent high-ROI keywords like “AC installation near me” as opposed to broader low-intent searches like "HVAC company".
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A/B testing freedom: You control headlines, descriptions, sitelinks, and landing pages, which lets you refine conversion rates quickly.
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Scalable budgets: Easy to throttle spend up or down on a daily basis without any re-verification hurdles.
When LSAs Steal the Show
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Emergency intent: Searches such as “AC repair near me” or “furnace won’t start” trigger fast phone calls that LSAs capture first.
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Trust badge lift: The green shield adds instant credibility, easing homeowner skepticism faster than standard ads.
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Set-and-forget billing: You pay only for qualified calls and can dispute invalid ones like wrong service type or out-of-area requests.
Our Hybrid Playbook
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LSA foundation: Complete verification, build review velocity to at least 4.8 stars, and lock in the top three slots for high-urgency terms.
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Google Ads expansion: Layer traditional PPC to target lower-funnel and high ticket keywords such as system replacement and installation keywords.
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Revenue & ROI tracking: Feed call recordings and booked job data from ServiceTitan or Housecall Pro back into both platforms so automated bidding optimizes for real revenue rather than vanity clicks.
Running both HVAC Google PPC channels in concert lets you dominate urgent repair searches while nurturing profitable install opportunities, ensuring your brand appears first for every HVAC buyer no matter where they are in the decision journey.
Our HVAC Marketing Services
We offer a full range of HVAC marketing services to grow your HVAC business, and fast. Whether you need quick system replacement revenue in the door with Google Ads, or you're looking to build momentum and long-term growth with HVAC SEO, we've got you covered.
Why Our HVAC SEO Marketing Services Win
When you win, we win - simple as that. We're a small agency by design, and we focus our decades of experience and know-how into fitting all of the puzzle pieces together to complete the full HVAC marketing picture.
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One Client Per Market: we fight for you, never your competitor.
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20+ Years Experience: Fortune 500 skill applied to local HVAC growth.
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100% Trackable ROI: every call, form, and sale traced back to the source.
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